This month presented a multitude of nationally recognized wildlife awareness days across the world. The elephant and the lion were amongst the two most highly publicized animals across social channels with tweets and posts on Instagram by National Geographic, WildAid and more sharing epic photo's and video clips coupled with the latest international policies advancing awareness in foreign governments to protect these endangered species.
Startup companies like Wild Me are launching funding campaigns on platforms such as Indiegogo to create apps that interweave scientific data with human and animal welfare networks to help bridge science with a younger audience.
Biologist's and world renown conservationist's from around the world have come together in more meetings over the last several years since the Paris agreement than any other time in history.
Pop culture and entertainment platforms have long dominated social platforms with celebrities new hit TV show or music videos, but conservationist and biologist are now creating spaces more than ever to convert global issues into active dialogue to promote social change. This Spring the PR News Wire posted an article of the US Fish & Wildlife successes with just posting the documentation of hummingbird babies.
But if you're like most "mom and pop" NGOs, marketing, publicity and social media for that matter often take a back burner in terms of management and consistent content that's relevant to the cause and brings people to action. Why?
For example, eagles, bears (polar and grizzly), sharks, wolves, dolphins, penguins, pandas and all manner of other animals are tracked by 24 hour live feeds by National Parks Service (NPS) and United States Fish and Wildlife Service and some amazing stories have emanated from them. The 'Bearcam' which operated at Kamati National Park in Alaska managed to catch live images of a bear cub being adopted by a new parent, an extremely rare and fascinating phenomenon that would have passed by unnoticed, had people not been tuned in. These educational videos of life are awakening a reverence in many humans that had been laying dormant, unconscious, but social media has changed all that.
Imagine if we were able to convert the massive amounts of energy devoted to commentary on the latest new pair of jeans Nicki Minaj is wearing into amplifying awareness of dire issues like wildlife trafficking and conservation. It's possible, it's happening - right now this very minute.
Follow three wildlife and conservation organizations on your social channel of choice today and take a small step to amplify important messages. If you're not sure where to start, follow us and check out our influencers list for ideas. Set change in motion.